Overview
This is a holistic lifestyle and consciousness platform — a creator-driven ecosystem where practitioners monetise their expertise. Across verticals like yoga, meditation and breathwork, wellness and nutrition, and spiritual education, creators run their own channels and earn through subscriptions, courses, and direct content sales. It's built so the brand stays broad and accessible rather than locked to any single niche.
I'm the founding engineer, building the whole platform from scratch with a small team.
Built with an AI-first workflow
How the platform gets built is as notable as what's in it. We run a small team with AI woven through the entire development process, and in a few months a handful of us have built a platform whose scope would normally take several teams many more.
AI does the design groundwork and the unglamorous majority of the work, while a small group of experienced people keeps the product coherent and the quality bar high. The leverage comes from the combination: senior judgement deciding what to build and how it fits together, and AI compressing the time it takes to build it.
It's the fastest I've seen a team of this size move.
One ecosystem instead of five tools
Most creator tools force a trade-off. Course platforms host your videos but leave you isolated from any audience. Subscription tools give you a paywall but no discovery. The platform is built as one ecosystem — subscriptions, structured courses, direct sales, community, and live — under a single holistic brand, so a creator doesn't have to stitch five products together to make a living.
The brand channel — the marketing engine
The biggest structural decision is one most competitors don't have: a platform-run brand channel with its own subscription, working as a marketing engine for the whole ecosystem. Instead of every creator having to bring their own audience, the central channel drives discovery and funnels members toward individual creators — so the platform grows the creators on it rather than waiting for them to grow it.
Creator-first economics
Underneath the product sits a real-money system, built so creators keep the lion's share — 80% of gross. Several revenue streams run in parallel: recurring per-creator subscriptions, one-time course purchases, individually priced content sold directly in messages, and the platform's own brand-channel subscription. Payouts, subscriptions, and purchases are all designed to settle correctly and stay auditable from day one, because money is the one part you don't get to fix later.
Where it's going
The platform is live and steadily adding capabilities: ticketed live sessions, a platform-wide premium tier, and commerce are all on the way. The aim throughout is to give practitioners the tools, the economics, and the audience to build a real business around their practice.